Alexander Tennessee Olenga Disashi

My first steps in marketing began within the music industry for Lock N Load events, the brand responsible for the South West Four Festival in London as well as the Gallery events in world renowned and electronic music pioneer Ministry Of Sound club.

Starting with fashion, I worked first within the women’ sustainable industry. I joined the creative strategisation of Do You Green‘s launch in Europe, a brand transforming pine fiber into comfortable lingerie, generating compelling eye-catching content for social media, following the market analysis that defined the brand’s audience.

One of our following clients was Hernest, also a north american sustainable womenswear positioning its brand within european markets. They produce garments using TENCEL™ Lyocell fibers and use 100% recyclable or reusable packaging. I was the assistant lead in the casting, photoshoot and rebranding of their digital presence.

Diving into technology and automotive, Mrs Henao and I organised and promoted the event “Museum Of The Past” at the Forum Factory in Berlin, for Daimler-Jaguar and Luxoft. It highlighted the essential tools that defined cars since their very early days and the birth of the automotive industry, now overturned with the arrival of technology, automated systems and self-driven vehicles. We designed a website to capture the essence of our event, established two offline and online target approaches. Target acquisition was executed through LinkedIn, Xing and Facebook, as well as through posters to build the event’s audience. This also included managing the film set, post-production, guests, and catering.

Using my former passion and experience in automotive, I acquired Drivy as a client, and we launched the brand onto the German market through the production of TV spots aired on 17 german channels. This included: casting, translating and adapting the content from french to the german market, project planning and deliverables management through post-production.

Additionally to Hernest and Luxoft’s events, I was also an essential lead in the video production of our campaign for Heineken‘s global cities launch campaign. We produced a casting, photo and videoshoot, post-production and deliverables.

Back to fashion, I was the copywriter of the 2021’s Beyond Your Clothes award-winning campaign funded by the European Commission, alongside Greenpeace. Fast Fashion leads to devastasting environmental and social impacts across the globe, producing extreme waste into waters, soils and grounds, and resorting to unlawful measures to hire cheap labour, involving children and inhumane working conditions. I produced exhaustive research to produce the ground-breaking written content used across social media and news outlet, as well as proofed the French translation. The campaign was a great success for which the agency won awards. Please watch below the documentary produced by RiverBlue, followed by an interview taken place during the European Development Days 2021, organised by the European Commission.